b'PARTNER CONTENTA New RoleOffering Farmer Support with a Genetic AdvantageOPEN LISTENING, TRANSPARENCY AND COLLABORATION DEFINE EVERETTS WORK WITH GROWERS, INDEPENDENT AGRONOMISTS AND THE RETAIL NETWORK.By Chad Yanchyki, Sales Manager, FP GeneticsF or decades, FP Genetics has played a quiet but vital role in Canadian agriculturedelivering seed genetics that farmers rely on to build their success. Now, with the introduction of the Western Product Specialist role, the company is strengthening that bridge between research, retail, and the realities of seed selection. Introducing Everett Boots, whos at the heart of this effort. Growing up spending summers on his grandfathers farm east of Saskatoon, Sask., Everett developed an early love for agriculture. Enjoying being outside, working with crops and cattle, this connection guided him through a degree in agriculture at the University of Saskatchewan and over a decade with the Crop Development Centre, where he experienced firsthand the journey seed makes from breeding to field. Everett Boots is the new Western Product Specialist for At the Crop Development Centre, he really came toFP Genetics.understand the whole development processfrom the initial variety breeding in the greenhouse to fieldwhen the phone rings, he immediately jumps on it. With trials and nurseries to the farmers bin, and now, at FPthe role being so new and specialized, you never know Genetics, he aligns those dots in the real world. where that conversation will lead.Everetts role at FP Genetics is unchartered territory,Everett takes this role both passionately and with the opportunity to continually evolve as the futurepersonally. In the end its all about helping farmers unfolds. I came from research, and now Im workingconfidently reach their full potentialFARMING must with retailersthe hub for so many farmers. His roleWIN. Weather, interest rates, and commodity prices will be working directly with growers and independentare all unpredictable, but your seed choice doesnt have agronomists on top of the retail network, educatingto be. I want to help farmers make the most of what them on the genetically advanced varieties available,they can control and be ready to face the future and its bridging the gap for meeting their customers needs.challengesOffering solutions, with the traits that matter most. Hes a natural fit for the role and for the company. His territory is carefully mapped out into sub-regions,Product knowledge can be learned, but qualities like which will allow him to visit as many retailers as possible,open listening, transparency, and problem solving are and more importantly, maintain an invaluable face-to- deeply rooted in his personality. Everetts approachable face connection. His goal for year one is simple, yet clear:nature is already making a positive difference in the field, Be in front of as many people as I can, create thoseand his collaborative mindset aligns well with the teams connections, nurture them. Then, moving forward, bevision.that trusted source and reference point for our partnersEveretts work is driven by identifying the challenges and the farms decision makers. farmers face and offering them detailed and accurate The response has been welcoming and beyondsolutions. The door is always open, he says. Farmers, encouraging. Farmers have made mention theyd likeretailers, agronomistsIm just a phone call away. Lets to walk into any retailer and comfortably obtain advicedevelop custom strategies, build best practices, and about varieties and agronomics. Thats the support andtailor decisions to your individual needs.stewardship I will deliver.FP Genetics isnt here to just sell seedits about His day can typically range from phone calls withthe future unfolding, one gene, one variety at a time. growers, to on-site visits and work at trial locations, oftenIts about coming together to Farm on Purpose, with joking that the most important thing about his role isPurpose! 48 Seed Manitoba 2026'